THE JAZZ NETWORK WORLDWIDE

There was a posting online that lamented a local jazz scene, of which I'm personally familiar. While the complaints were valid ones, the proposed solution didn't convince me. I had some thoughts on the matter to share.


Every strong jazz community needs four elements in order to take root and grow:

1) Education/Exposure

Jazz must be heard, talked about and presented throughout the city, in a variety of media.
Get someone to write a specific jazz column in each of the entertainment magazines, in the newspaper, maybe even start a jazz publication.
Get a jazz interview show on TV, with vintage video and local works. Whatever radio there might be, get jazz in there.
Get local recording labels to release sampler CDs of jazz, getting hookups with local and chain outlets- coffee houses, chill lounges, restaurants- anywhere, everywhere.
Get musicians to volunteer once a month to perform in schools for ages 4-18. We should never complain about what kids listen to if we won't give them options, 'cause MTV wants their ears, and tells them so emphatically.


2) Tiered Club System

Most cities have veteran jazz players competing with college kids for the same gigs at the same pay. It not only hurts the musicians, but it doesn't help the public to learn what is good, not just what is cheapest.

Strong jazz cities have a tiered system:

Entry-level - these are the places where college students or new players in town will work to get experience, get heard, make mistakes, build a following. These should be the most plentiful clubs in town- about 60% of the jazz scene will be this level.

Mid-level - strong local players, visiting bands who have not quite gone national/international. Perhaps they have CDs out, but no major-label support. About 30% of the jazz scene's clubs are at this level.

Headliner level - there must be a jazz place where the big names can perform. In an established jazz market there are several, but to begin with one would be a good first step. Then, when Chick Corea, Wynton Marsalis, Joe Lovano or whoever come to town, we know where they'll be.


3) City involvement

The local business community can help with sponsorship- banks, builders, car dealers, airlines, anyone. The jazz columns I mentioned above, for instance, could be 'brought to you by ______'; so could special concerts- overseas musicians could have plane tickets, meals, hotel rooms donated in exchange for promotional mentions.

Jazz clubs can reverse this, too: a local school could have a children's talent show
MC'd by a jazz performer, or perhaps a small sound system could be loaned for the event (Light and Sound provided by Tritone Jazz Spot).
All different ways to keep a jazz community involved with people.


4) Community Spirit

All those involved in presenting jazz- record labels, club owners, musicians, reviewers, everyone- must begin to think of themselves as part of a collective committed to advancing the music, not as competitors. No great jazz scene can be built around one venue: the Village Voice, a major entertainment/culture magazine for New York City, has over 20 pages of listings for jazz. Most cities don't even have 20 clubs.

Club owners and promoters, support one another, share info about jazz events, even if they are at other venues or sponsored by other promoters. In Tokyo, nearly every jazz club has a table or wall display of flyers, handbills, posters, magazines about jazz happenings around the city. They do this because what helps jazz helps them: can you call yourself a lover and supporter of jazz, and not tell your patrons that Herbie Hancock or Toots Thielemans is in town?
You could even work together on an annual jazz calendar, so that your big event doesn't conflict with someone else's, and everyone has a shot at having success on their major projects.
Collaborate on festivals, educational events and the like. Realize that it is better for the music and everyone concerned to share the credit on a well-run, well-attended event than to have five separate 'festivals' that bring in only a handful of people and no money. Then all the critics have their proof that jazz is not financially viable, no one wants to hear it, it's a dead genre.

Musicians, create social groups and cooperatives. Hang out together away from the gig. Talk about the music, about playing it, writing it, learning it. Admit what you don't know, and learn from one another- no one has it all together, so you help me with my harmonic approach, and I'll share what I'm going for rhythmically...
Cross-pollenate, work in different personnel combinations, open yourselves to new ideas and approaches.
Jam together away from clubs- in each other's homes, at rehearsal rooms, civic centers, any non-commercial venue you can find, so that you have no consideration but the music itself.

Challenge yourselves and one another musically:
Get off-book and play your gig without reading the same tunes- you probably know them by now, so force yourself to memorize them, and see how much freer your playing is.
Figure out what are the ten tunes you play the most at gigs, and don't play them for a week- work on other stuff.
When you put your top ten back in the lineup, bring something new to them- different keys, tempos, rhythmic feel- anything that gets you hearing something new.

Remember that what Miles and Monk and Dizzy and Bird did with the music had never been done before. It does not honor their art nor their memory to merely recite what they did 60 years ago and call it jazz. Jazz has always been about freedom, freedom to create new music in the present moment, built on a knowledge of the music's past. In every gig, no matter how small, challenge yourself to find the fun and excitement, and bring it to the surface.

Resist the notion that there is any such thing as a 'background music gig'. Background music is a decision made by the listener, never the musician. A musician always strives to play music worthy of being heard, listened to. If the people in attendance choose to focus on their food or conversation, it's their loss, but music always gets into their ears, even when they don't listen actively. Make sure you mean what they hear.


There are doubtless many other ideas that would help build or strengthen a local jazz scene. I hope that some of the suggestions here will fuel discussions, more suggestions and, finally, action.

It takes a village to create a happening jazz scene, and there is always more that can be done besides complaining that it's not as good as New York or Chicago or Tokyo or somewheres else.

Now's the time...

Tags: activism, clubs, community, education, improvement, jazz, scotty, wright

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once again i hear you Scotty...it takes a village is right!....diggin' your positivity...
peace,
mike

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You lit a fire here Scotty. Tired of sittin on my old tired ass anyway. Thank you for the insight and inspiration. Time to do something.

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Really Excellent. Thank you for taking the time to put this up.
Cheers,
Joani

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What you wrote should be published in newpapers and the internet for many cities throughout the U.S., including the Miami area. There is a huge jazz element here, but it really needs strengthening in a systematic way for jazz clubs to survive. The foundations in the schools can create the interest, but more live performances and role models and outlets are needed once students (and everyone else) can get out there to listen or play. It's too bad that jazz clubs have to be so pricey to make up for smaller audiences that are not dancing and getting sweaty and buying beers. What is the formula to get jazz fans into a club or restaurant (while playing jazz)? Should it be an inexpensive cover that includes 2 drinks and one set (pay to stay for a second set)? Or a reasonable "ticket" price for the night that doesn't include drinks...

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Perhaps another option is what has become popular in California: the salon concert series.
Several people have produced concerts in their homes, inviting people via internet or word of mouth to hear musicians perform.

The price problem with clubs and other commercial venues is that jazz is merely a means to an end: getting the cash register to ring. In a salon concert, the music is the means and the end: people come specifically to hear the music. The money guests pay would cover perhaps beer and wine or small snacks offered by the hosts, whatever advertising costs, and the musicians. The hosts can decide how many people can be comfortably accommodated, how much the artists need to be paid, and devise a price that is driven by the goal of keeping the music available, not becoming millionaires.

In this way, the success of jazz in a community would not be solely dependent on businesspeople who have no relationship with the music, but by the people who simply want to enjoy jazz.

I will contact a few people I know who are doing this sort of series, and ask their permission to post their contact information. That way, they can offer details on how it works for them...

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