THE MUSIC SPECIALIST - YOUR ENTERTAINMENT INDUSTRY CONNECTION

Today’s entertainment industry has created a totally new type of divisive character. The person who makes the saying “shady business”, a reality. The main reason this person exists is due to the lack of Positive Reputation among today’s industry players.

The contemporary music business has created a host of new players and new positions, unfortunately the honesty of these players is not based on their actions. A few examples of the new breed hustler starts with their ability to consistently fin… Continue

THE FIGHT FOR RADIO DOLLARS
Allen Johnston – The Music Specialist
www.asha.com


Arbitrons Portable People Meter has created a real stir within the Black, Latino and minority radio communities and now has caused a definite division of corporate interests.

Let me explain. The Portable People Meter (PPM) is a passive electronic measurement device worn by a listener that allows Arbitron to know what radio signals the wearer has listened to during the day. It not only measures AM / FM radio signals… Continue

Here you are over 40 years old and you are creating or have already finished your new project. What can you do to get this project sold?

Radio is not going to give you the time of day.

Retail wants a story BEFORE they order your product. Sounds like a catch 22 situation, however you do have a few directions that you can turn to. Let’s explore them together.

NICHE

The key word for your project is that you must find your niche market and promote it severely. Most “old school” acts are c… Continue

While sitting in a music conference panel recently it dawned on me that the Independent labels had created a whole new series of individual and small group owned independent SUPPORT businesses . These businesses are flourishing while the independent labels that use them are not.

As a Hip-Hop / R&B / Neo Soul / Rock / Country or Gospel artist you feel that your material should be the hottest in the country. You just don’t know what to do to get started, so based on what you’re seeing and hea… Continue

2008 has rolled around and I have come to a great realization. I have become a senior statesman within the entertainment industry. Here I am looking towards the upside of 60 and it feels good to be alive.

Something else has also crossed my mind.

There is an entire era of artists that I grew up with, listened to, marketed and promoted still alive and making music without a clue that their music won’t be played on the radio, marketed on television, ordered by stores nor heard within any popular… Continue